Privacy Policy

1. Information We May Collect

Depending on how you interact with us, we may collect the following categories of information:

• Contact information, such as your name, email address, telephone number and country.
• Business information, such as your company or organisation name, website, role and the nature of your business requirement.
• Enquiry information, including messages, project details, service interests and information you voluntarily provide through forms, email, telephone calls or meetings.
• Technical information, which may include IP address, browser type, device information, referring pages, website activity and server logs generated by our hosting, security or analytics systems.
• Correspondence and engagement records where reasonably required to manage enquiries, proposals, assignments or ongoing business relationships.

Please avoid submitting confidential, highly sensitive or regulated information through the website contact form unless it is necessary and we have agreed an appropriate method for sharing it.

2. How We Use Information

We may use personal information for legitimate business purposes, including to:

• respond to enquiries and requests;
• understand your business objective and assess whether our services may be relevant;
• prepare proposals, arrange discussions and communicate about potential or existing engagements;
• provide consulting, advisory and related business services where agreed;
• operate, maintain, secure and improve our website and communications;
• maintain business, accounting and compliance records where required;
• prevent misuse, fraud or security incidents; and
• comply with applicable legal, regulatory or governmental requirements.

3. Basis for Processing

Where applicable, we process personal information on the basis of your consent, to take steps at your request before entering into an engagement, to perform an agreed engagement, to comply with legal obligations, or for legitimate business purposes that do not override your rights.

You may withdraw consent where processing is based on consent, subject to legal or contractual requirements that may require us to retain or continue processing certain information.

4. Cookies, Analytics and Similar Technologies

Our website may use cookies or similar technologies that are necessary for website functionality, security or performance. If analytics, advertising or other non-essential tracking technologies are enabled, we may use them to understand website usage and improve our content and services.

You can control cookies through your browser settings and, where applicable, through any cookie-consent controls displayed on the website. Disabling certain cookies may affect website functionality.

5. Sharing of Information

We do not sell personal information to advertisers. We may share information only where reasonably necessary with:

• website hosting, email, IT, security, analytics or other technology service providers;
• professional advisers, contractors or service providers supporting our business;
• appropriately qualified specialist professionals where your assignment requires legal, taxation, accounting, regulatory, corporate-secretarial or other specialist expertise, and where sharing is appropriate;
• governmental, regulatory, judicial or law-enforcement authorities where required by law; or
• a successor or related party in connection with a legitimate corporate transaction, subject to appropriate safeguards.

Where practical, we limit information shared with third parties to what is relevant for the stated purpose.

6. International Processing and Transfers

Because we may work with international clients and use technology providers that operate across jurisdictions, personal information may be processed or stored outside your country. Where required, we take reasonable steps to use appropriate contractual, organisational or legal safeguards for such processing.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to manage business relationships, resolve disputes, maintain appropriate records, protect legal rights or comply with applicable legal and regulatory requirements.

Retention periods may vary depending on the nature of the information and the relevant business or legal requirement.

8. Information Security

We use reasonable administrative, technical and organisational measures intended to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. However, no website, email system or method of electronic transmission can be guaranteed to be completely secure.

9. Your Choices and Rights

Subject to applicable law, you may be able to request access to, correction of or deletion of personal information relating to you, withdraw consent, raise a grievance or request information about how your data is being used.

To make a privacy request, contact us at info@aternityconsulting.com. We may need to verify your identity before acting on certain requests.

10. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, security or content of those third parties. You should review their privacy policies before providing personal information.

11. Children’s Privacy

This website is intended for business and professional audiences and is not directed to children. We do not knowingly seek to collect personal information from children through this website.

12. Applicable Data-Protection Framework

We intend to handle personal information in accordance with applicable privacy, data-protection and information-technology laws in India and, where relevant to a particular interaction, other applicable legal requirements.

This includes applicable provisions of India’s Digital Personal Data Protection framework as those provisions become legally effective and applicable to our processing activities.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements or business practices. The latest version will be posted on this page with an updated revision date.

14. Contact Us